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type matters


4 families.

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There are different ways of reading: The comfortable reading when reading a novel. Then there is reading for information, selective reading or reading that calls for action. That means every visual communicative appearance calls for a different visual language. Type as a means of communication plays a crucial part in graphic design. Type matters!

‘TYPE is sign is language is culture is communication.’

Foundry photo type matters



Just one of our bantam chicken collection. Ellie looked like a queen.